Welcome to

The Rateliff Group


I welcome and express my gratitude to every person visiting our website. Across this platform, you can learn about our family, our investments within the Northwest Arkansas community, and our ultimate goal to further the Christian values of living a life of integrity, generosity, and humility.

Often, you’ll hear me share the metaphor of the young business leader who worked diligently to climb the ladder of success, only to find the ladder is leaning against the wrong wall. I believe in the importance of instilling values in the next generation of leaders, including our sons Matt and Michael, so that they ensure their careers are built on a solid foundation. 

I enjoy the fellowship of working with other people and hope through this platform, members of the business community can join me to share our stories of success, failures, and lessons learned along the way.

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We take a 360-degree view of businesses and adopt a rigorous vetting approach, combined with Christian values, to ensure they are built, with purpose, for the long haul.

Our Values


The quality of being honest and having strong moral principles; moral uprightness.


The quality of being kind and generous.


A modest or low view of one's own importance; humbleness.

This Life's Work

Charles Rateliff and Friends


Episode 010: Sarah Huckabee Sanders

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“Charles is the executive or consultant you want watching over your business. He as the ability to see the big picure without losing site of all the details involved in a complex business environment. Always gracious and always the professional, Charles has my highest reccommendation.”


Our Family

Charles Rateliff
When Charles Rateliff retired from Walmart, he left a company that had changed the face of modern retailing, instituted industry-leading approaches to cost and price controls and provided unmatched global opportunity as it extended its reach around the world.
Michael Rateliff
Michael pairs a strong service-centric mindset with consistent actions that combine urgency, ownership, and follow-through. A multi-generation Bentonville native, Michael learned from his parents and grandparents of the importance of a life rooted in the principles of service, integrity, and contributing to the betterment of others.
Matt Rateliff
Matt Rateliff is a proud multi-generation Bentonville native. He’s witnessed his hometown’s steady transformation from a modest town to a bustling city that retains its small-town character.


Episode 010: Sarah Huckabee Sanders

The Daily Walk’s mission is to raise a new generation of business leaders and other community leaders who are not only experts in business, but who follow Christ and are obedient to Him.

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Our Companies